成人禁区

Skip to Main Content

Marketing

    Bachelor of Science in Marketing, 4+1 BS and Master of Business Administration or Master of Healthcare Administration (Online), Minor
    Erie, Pennsylvania

Create, Engage and Lead With Expertise in Marketing from 成人禁区 University

Marketing means creating, communicating and delivering value to customers. With 成人禁区’s marketing major, you’ll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field

  • Learn from faculty experts who hold extensive professional and academic experience.
  • Earn a degree that is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Receive individualized instruction and meaningful student-faculty interaction through small class sizes.

Learn to Lead the Way in Marketing

  • Understand your customers and how to connect them to a product or service through effective product development, branding, promotion, pricing, distribution, and customer relationship management strategies.
  • Analyze global business opportunities and their implications on a firm’s product and branding strategy
  • Become a knowledgeable, creative, ethical and innovative marketing professional and leader who is equipped for a successful career in an increasingly competitive and dynamic business environment.

Experience an Exceptional Learning Environment

  • Marketing majors are encouraged to seek internships with companies located just blocks from campus, many of whom hire students full-time upon graduation. The program supports students' development via hands-on classroom experiences, professional academy opportunities and collaboration with 成人禁区's Small Business Development Center & Northwest Pennsylvania Beehive.
  • Gain hands-on experience on campus and in the community by applying classroom knowledge to real-world marketing initiatives.

Inspire your Academic Success

Gain practical knowledge through key marketing courses including:

Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.

Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve its operations.

Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed and measured.

Achieve the Possibilities

Students will gain a high-quality education that enables success in the rigors of graduate school or a future profession. Through an array of program opportunities, you can:

  • Secure valuable internship opportunities with local and national corporate organizations, state and local government, or nonprofit, health care, service and manufacturing organizations.
  • Join program graduates who have achieved successful careers in diverse organizations including Ford Motor Co., Erie Insurance Co., Wabtec Corp., PNC Bank, Marquette Savings Bank and more.
  • Careers in marketing, such as market research analysts earn an average median salary of $63,920 according to the Bureau of Labor Statistics.

Student Learning Outcomes

Marketing

Degree: Undergraduate | Bachelor of Science
College: College of Engineering and Business

Our Faculty Experts

Eric Brownlee

Professor
Management

Chairperson, Marketing. Entrep
Business Administration

Huy Dang

Assistant Professor
Marketing Program

Richard Hauser

Associate Professor
Finance & Economics

Assistant Professor
Business Administration

Assistant Professor
Accounting Program

Kurt Hersch

Associate Teaching Professor
Entrepreneurship

Associate Teaching Professor
Business Administration

Associate Teaching Professor
Marketing Program

Terry Holmes

Assistant Professor
Accounting Program

Assistant Professor
Business Administration

Assistant Professor
Management

James Konzel

Assistant Teaching Professor
Management

Assistant Teaching Professor
Graduate Business Studies

Program Director
Graduate Business Studies

Joseph Kuvshinikov

Associate Professor
Management

Joshua Maurer

Assistant Professor
Management

William McAndrew

Associate Professor
Finance & Economics

Associate Professor
Business Administration

Celene McIntyre

Assistant Teaching Professor
Supply Chain Management

Interim AEF Chair
Finance & Economics

Chairperson, Management
Management

Michael Messina

Professor
Marketing Program

Blase Nicolia

Assistant Teaching Professor
Accounting Program

Benyawarath Nithithanatchinnapat

Assistant Teaching Professor
Graduate Business Studies

M. Roth

Associate Professor
Finance & Economics

Richard Stachel

Associate Professor
Masters Health Administration

Associate Professor
Healthcare Management

Program Director Online MBA
MBA/MPA Online

Lei Wang

Assistant Professor
Finance & Economics

Xiangjing Wei

Associate Professor
Management

Program Director
Business Administration

Assistant Professor
Graduate Business Studies

Jinhee Yoo

Professor
Management

Michael Agyapong

Adjunct Faculty
Graduate Business Studies

Muhammad Ali

Adjunct Faculty
Graduate Business Studies

Rosemary Arant

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Online Master Business Admin

Jason Becker

Adjunct Faculty
Management

Adjunct Faculty
Marketing Program

David Benson

Adjunct Faculty
Business Administration

Emilee Benton

Adjunct Faculty
Online Master Business Admin

Edward Betza

Adjunct Faculty
Business Administration

Adjunct Faculty
Sociology Program

Edwin Carrillo

Adjunct Faculty
Online Master Business Admin

Maura Chrostowski

Adjunct Faculty
Masters Health Administration

Thomas Comstock

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Business Administration

Adjunct Faculty
Master of Public Admin

Bari Courts

Adjunct Faculty
Masters Health Administration

Adjunct Faculty
Graduate Business Studies

James Demeo

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Adjunct Faculty
Marketing Program

John Dohar

Adjunct Faculty
Masters Health Administration

Tiffany Freeborough

Adjunct Faculty
Marketing Program

Laura Gerow

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Allyson Graham

Adjunct Faculty
Management

Timothy Grunzel

Adjunct Faculty
Business Administration

Adjunct Faculty
Marketing Program

Jill Heaney

Adjunct Faculty
Graduate Business Studies

Jason Hewitt

Adjunct Faculty
Masters Health Administration

Joseph Karpinski

Adjunct Faculty
Business Administration

Jennifer Karsh

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Christopher Kovski

Adjunct Faculty
Masters Health Administration

Abbey Lesniewski

Adjunct Faculty
Masters Health Administration

Adjunct Faculty
Graduate Business Studies

Richard Makowski

Adjunct Faculty
Business Administration

Kevin Miceli

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Elise Michaux

Adjunct Faculty
Marketing Program

Adam Mook

Adjunct Faculty
Supply Chain Management

Adjunct Faculty
Marketing Program

Kaitlyn Nelson

Adjunct Faculty
Business Administration

Daniel Nick

Adjunct Faculty
Business Administration

Adjunct Faculty
Masters Health Administration

Adjunct Faculty
Healthcare Management

Raymond Oshop

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Management

Adjunct Faculty
History Program

Andrew Paris

Adjunct Faculty
Business Administration

Adjunct Faculty
Supply Chain Management

Kirk Paskell

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Adjunct Faculty
Marketing Program

Kimberly Pellegrino

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Chase Rogan

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Adjunct Faculty
Marketing Program

Lynn Rupp

Adjunct Faculty
Masters Health Administration

Rebecca Russell

Adjunct Faculty
Marketing Program

Robin Shah

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Online Master Business Admin

Pankaj Shah

Adjunct Faculty
Business Administration

Kevin Singer

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Adjunct Faculty
Marketing Program

John Stone

Adjunct Faculty
Business Administration

Adjunct Faculty
Finance & Economics

Adjunct Faculty
Management

Philip Szmedra

Adjunct Faculty
Graduate Business Studies

Keith Wade

Adjunct Faculty
Graduate Business Studies

John Walker

Adjunct Faculty
Business Administration

Adjunct Faculty
Accounting Program

Stacey Walker

Adjunct Faculty
Business Administration

Adjunct Faculty
Supply Chain Management

Adjunct Faculty
Management

Daniel Zimmerman

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Brian Ziroli

Adjunct Faculty
Business Administration

Adjunct Faculty
Online Master Business Admin

Adjunct Faculty
Marketing Program